When it comes to creating a custom logo design, choosing the perfect typeface is akin to selecting the right paint color for your home. You would like it to be perfect since that latest coat will revitalize your house and reveal a lot about the person who lives there to your visitors. A house with peeling wallpaper is one that has been ignored; a house with shiny, brilliant colors is one that has been carefully cared for.
Typefaces are also employed to evoke certain reactions and generate new psychological connections with a company, just like colors are for a home. Every font has its own set of advantages, disadvantages, and emotional connotations that must be considered while designing a logo.
There are many dozens of great typefaces accessible nowadays. Still, the majority of them may be classified into five “font families.” Every one of these designs has its distinct qualities, as well as the typefaces within those families serve an important part in their figurative interpretation, influencing the ultimate logo design.
However, continue reading to observe every kind of font and discover which will accurately affect your logo design.
Types of fonts for your logo design
These are the most ancient typeface families, on the first instances dating back to the ancient fifteenth century. The little feet at the top and bottom of every letter are referred to as serifs. Those small frills came from painters’ strokes and were used as ornamental accents on the letter.
Serif typefaces are subsequently divided into a number of subgroups (ancient style, Classical, Neoclassical, Evolutionary, Clarendon, etc.). Serif typefaces are one of the most widely used nowadays, appearing in publications, articles, as well as some logos.
This font style is distinguished by a fairly conservative style and the inclusion of serifs at the tips and bottom among many characters (except for a few subcategories).
Psychology of serif fonts:
Serif fonts are preferred among businesses that want to project an exquisite, professional image in their custom logo design. Such logos exude a sense of heritage, legitimacy, and dependability. Serifs also make businesses appear better developed and are perfect for establishing an authoritative and grandeur-based image. Serif typefaces are preferred by educational, journalistic, and banking institutions because of their conservative and dignified aesthetic.
Sans serif fonts
Sans serif fonts lack the frills of their predecessors in favor of a sleeker, extra sophisticated look, and this distinction gives them a good match to serif typefaces. It originated in the nineteenth century and was extremely fashionable in the 1920s and 1930s.
These clear, linear outlines of these typefaces characterize them. They don’t have any embellishments for a much more versatile style and focus on clarity and minimalism. Sans serif fonts are often divided into subgroups such as Grotesque, Square, Geometric, and Humanistic forms.
Psychology of sans serif:
Those fonts have a simple, uncluttered appearance. They stress simplicity with a forward-thinking attitude – however, because of its sleek and effective style, they could also be loud and employed as attention-getters. Businesses who choose this font group place a premium on a bit of realism and sincerity that is devoid of embellishments or flare.
Informal script forms became fashionable in the twentieth century, and they had fewer decors. A rough print design also favors a much more natural-looking flowing form in such typefaces. Scripts are divided into professional and informal subgroups and are intended to seem like handwriting letters.
Swashes, or leaps and spirals, are used to distinguish classical scripts. In fact, such fonts should be used rarely because they could influence reading and create word or letter markings difficult to grasp and adjust. Informal script typefaces are less conventional than professional script fonts and focus on clarity.
Psychology of script fonts:
Script fonts are associated with refinement, innovation, independence, and beauty. Their arched and flourishing designs also convey a more intimate and hands-on attitude to the company. Script fonts can be used effectively by businesses that would like to portray a specific feeling. On the other hand, script fonts are ideal for conveying the essence of original and artistic ideas.
Decorative fonts, often known as exhibit fonts, ignore standards in favor of a distinctive and aesthetic typeface. Because they are often suited to certain firms, most ornamental kinds are effective for a range of businesses and demands. Large sequences of words are typically written in decorative fonts. Rather, they’re perfect for letter- or word-marks that very sparingly use the letter ‘c.’
When its style is excessively current or specific, these typefaces may slip out of favor. Nonetheless, they’re fantastic for branding.
Psychology of decorative fonts:
In custom logo design, such fonts show individuality and accentuate distinctiveness. Furthermore, their versatility allows businesses to choose which feelings to emphasize by combining various font types. A feeling of casualness, pleasure and lateral thinking are among the most prevalent sensations generated. They could also elicit cultural memes and features or ideas associated with a given time frame.