Considering all marketing possibilities is important if you want to grow your business. Using a service to send texts to your followers can be a low-cost and effective marketing option. Learn what to include in texts and how often to send them so that you can positively affect the future of your business.
Only Send Texts if They Benefit the Recipient in Some Way:
When someone gets a text from a company, they will either read it or delete it immediately and consider unsubscribing from communication from that company. You can keep from annoying those on your text marketing list by sending out relevant content that benefits those people. So share about sales and giveaways, let your customers know about new products that are coming out, and include coupons in the texts that you compose. Find a way to make each message you send out personal and beneficial so that it will not be ignored or worse by those who receive it.
Make Texts Seasonal in Some Way:
People are constantly on their devices, and text messages are a quick and easy way to send those people a current message that fits a specific day. If it is a holiday, send out a happy greeting to your followers, including a discount. If it is close to the start of spring and you have a sale that you want to share with your followers, include flower images or a short springtime message in your text to help your followers know that it is something that you have just composed. Stay relevant in the lives of your followers by making your text messages seasonal in some way.
Use Texts to Encourage Loyalty:
If you have a loyalty program set up for your company, use the texts you send out to advertise and share how it can benefit your customers. If you don’t have a loyalty program, you can still use a text message marketing service to encourage loyalty among your followers. Use the message you compose to thank your customers for their past support and let them know that your company is where it is because of them. Let your customers know you value them and would love to have them shop through you again. Encourage your customers to let others know about your company so that it can grow even more.
Keep Texts Short and to the Point:
The longer you stretch out the messages you are sharing, the more your followers will tune them out. When people receive text messages, they expect them to be short and to the point. They want to glance at the message and feel that they have a clear picture of what it is sharing. Then, figure out the best way of relaying the message that you want to send out without making things wordy so that people can read the message just by quickly glancing at the screen of their phone.
Reread the Message You are Considering Before Sending It:
After you have worked on a message and you think that you are ready to send it out, reread what you have written. Consider getting someone else to read through the message, too. Make sure that the message can be understood by anyone who sees it and that it shares the information you hope to share. Cut down on the length of the message and see if there is anything in it that customers will not care to know that should just be taken out. Ensure that the message is not offensive and shows how much you appreciate your followers and how happy you are to be in touch with them.
The more work you put into composing good messages and planning out when you send those messages, the better text message marketing can work out for you. If you are looking for an affordable way of presenting deals to your followers, consider contacting those people via text and staying relevant.
